UX Design Leader, crafting smart, human-centred products with motivated teams

I help teams navigate complexity and build clarity. With a strong foundation in creativity, research, systems thinking, and hands-on design, I partner with cross-functional teams to craft intuitive, AI-enhanced experiences that are rooted in real user needs and drive measurable business outcomes.

As AI rapidly transforms how we design, build and offer products, I continuously adapt, integrating new tools, evolving design processes and rethinking interaction models to meet this shift head-on.

I lead with empathy and clarity, mentoring designers, aligning cross-functional teams and fostering a culture of curiosity, critique, and collaboration. I believe great design is equal parts insight, creativity and adaptability, but also, that change is a constant.

  • Discovery and research

    Stakeholder alignment, generative research, user interviews

    Value propositions, Jobs-to-be-Done, journey mapping

    AI-assisted analysis

    Competitive benchmarking, UX audits

    Effort/impact, roadmapping

    KPI targets

  • Design and test

    End-to-end product design: flows, interaction, UI

    Prototyping (including AI vibing tools)

    Designing with and for AI

    Accessibility and inclusivity

    Scalability

    Usability testing and other evaluative research

    A/B test plans

  • Leadership

    Coaching and mentoring, performance and objectives management, team building

    Design rituals, and cross-team syncs

    Design Principles

    Cross functional team roadmap planning

    Advocating for AI-augmented workflows

    Building and scaling design culture