Experience Design

Working collaboratively with cross-functional teams, I guide projects with a user-centred design vision and framework of understanding, research, discovery and analysis to delivery beautiful, simple products.

Empathy for the user, a desire to understand their objectives, motivations and obstacles, to deliver not just better, but tailored experiences. With AI and Data Science deeply embedded, my products drive a business’ growth and north-star in a competitive market.

With creativity and technical progression at the core of my approach, I share knowledge and experience as I lead designers, actively encouraging peer review, evangelising usability testing and the evolving nature of design systems.

Process

Research and define

Preparing for success with well defined problem statements or requirements. Working with real users and teams to uncover insights and identify opportunity.
– Product Manager alignment
– Stakeholder interviews
– Scope definition and roadmapping
– KPI targets
– Customer research (interviews, surveys etc.)
– Data analysis (Qual/Quant)
– Synthesis of findings
– Value Propositions
– Empathy + story mapping
Design and test

Ideation rooted in discovery and evidence
– Leadership and Coaching
– Collaborative white-boarding
– AI / Data Science integration
– User-centred design
– Prototyping and UI
– Usability testing and validation
– Sales psychology
– Personalisation opportunities
– Design systems
– Technical validation
– Process flow
Learn and grow

Monitoring to understand, hypothesise and build profiles for constant optimisation
– KPIs
– Defining tracking points
– Multi-variant test plans
– Experiment, fail fast and learn
– Close relationships with analytics
– Heatmap analysis
– Roadmap phasing